We manage every aspect of the markets from their conception to the daily running. We are very hands on, often at markets helping out. Our producers come from within 100 miles of the M25. They must raise, grow everything they sell. We allow no middlemen at our markets, and have very strict rules about attendance.
Put simply we operate markets that enable farmers to sell their products to the public so that they get a fair price for their work, but there is a little bit more to it than that....
Many farmers have cut out the middlemen and no longer sell to supermarkets. On top of this, many farmers have established links with restaurants and other food outlets, selling to them directly. Farmers can then sell at market and deliver to retailers. We estimate that at least 50% of our farmers would not be in business if the Kenyan markets had not opened.
Farmers markets are an integral part of the urban/farm linkage and have continued to rise in popularity, mostly due to the growing consumer interest in obtaining fresh products directly from the farm. Farmers markets allow consumers to have access to locally grown, farm fresh produce, enables farmers the opportunity to develop a personal relationship with their customers, and cultivate consumer loyalty with the farmers who grows the produce. Direct marketing of farm products through farmers markets continues to be an important sales outlet for agricultural producers nationwide